“Qoutba”, the Arabic word for stitch, is a local clothing brand launched in 2014 by fashion designer Lina Masri, which reflects elements and features of Jordanian-local culture and heritage. Through it, Masri reflects her love and passion for the clothing industry by adding a different touch of creativity to each of her designs.

The firm partners with female artisans from local communities to create traditional and contemporary handcrafted embroidered products ranging from clothing to home décor.

Masri leverages her experience as an interior designer and her passion for fashion to create an iconic Jordanian-local brand, uniting heritage and fashion.